The three sessions I did attend, however were all gems in their own right. As I kept pointing out (possibly to my own detriment), all these lovely technical toys are great and all but somehow a bit pointless if you aren't using all this cleverness to personalise and automate etc.
Five Keys to the Successful Context Marketing Project - CHRIS NASH
Christopher Nash has been with Sitecore for almost forever and is a great advocate for the digital marketing side of things. However this one image he popped up spoke so much to what most sites gets wrong, the website is not about "look how wonderful we are" - it should be all about the customer "how we can possibly help you" - have a look below - this one image does say it all.
Here's Chris with another beautiful message, one CTA is about the brand, one is about the customer.
Chris also has some great resources available to get you rocking with xDB. Give him a yell.
Personalizing for Impact -PHIL WICKLUND
Now Phil normally looks kinda fly so when he turned up looking like a lumberjack I was intrigued. Phil's sessions was practical so the shirt was very appropriate, hopefully his session will turn up in the video and download section here:
Phil's message was all about transformation, looking beyond the easy tweaks to personalisation that will have a transformational impact across the organisation.
Master Personalization and Integration - DAVE WALKER
Dave Walker, armed only with the shiniest cape in Amsterdam launches a brave session in the face of the every restless demo gods.
Check out his slide deck here:
The video and PPT assets are turning up online here:
Two Key Takeaways
- Its about the customer visiting the site, not about crowing how great your brand is
- All the cleverness of filling that xDB with mountains of data? well it don't amount to a hill 'o beans unless you are using it to mange and shape experiences.
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